Inspired to provide Betfred with new machines

Inspired Entertainmenta leading B2B slot machine supplier, will supply the UK-based gaming operator bet fred with new machines. In accordance with the agreement, the supplier will arm the operator with 5,000 new Vantage cabinets.

Inspired to supply Betfred with cabinets

The new five-year contract will see Betfred-owned venues equipped with state-of-the-art Vantage machines. The machines in question are the newest gaming cabinets introduced to Inspired’s acclaimed VLT family. The new machines will be installed in Betfred’s 1,400 stores in the UK.

As announced by Inspired Entertainment, Vantage speakers are powered by an intelligent operating system that includes many state-of-the-art features. It also has a user-friendly menu with features that provide players with recommendations based on their gaming behavior.

As part of the deal, Inspired will also provide support for Betfred’s existing terminals, helping the company stay competitive. The agreement includes remote and on-site technical support as well as platform and content development.

Both parties are excited to join forces

Betfred, which is a company with more than 50 years of experience in the betting market, will greatly benefit from this agreement, which will help it modernize its content offer. Its group chief operating officer, Mark Stebbings, commented on the new deal, calling Inspired a trusted key supplier.

Stebbings noted that his team is excited to work with the vendor as it continues its quest to provide its customers with the best experiences possible. The CEO is sure that the new Vantage cabinets, which impressed his team, will excite gamers just as much,

We’ve been impressed with the results of Vantage and are thrilled that our customers are taking advantage of Inspired’s cutting-edge innovative technology, hardware and content.

Mark Stebbings, Chief Operating Officer, Betfred

Meanwhile, Pierce Creek, president and chief operating officer of Inspired Entertainment, called the current deal “a milestone deal” for his business. He noted that the unique deal would secure him the largest betting shop customer base in the UK for the next five years.

Speaking of the new terminals, Pierce said his team was happy with the performance of the new machines.

We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase under this contract, and expect this arrangement to become standard for our LBO clients in the future.

Brook Pierce, President and COO, Inspired Entertainment

In other news, Inspired Entertainment was recently preparing to purchase PlayAGS in a landmark deal. Unfortunately, the latter company refused the proposal at the very last moment. As a result, shares of PlayAGS fell noticeably.

James G. Williams